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Largest online mba library on the internet where you can find mba case study analysis and solutions, mba term papers and mba research papers. Executive summaryin early 1990, warner-lambert ireland planned to launch an innovative new product named niconil, which was made for people who would like to quit. The marketing director of warner-lambert's irish subsidiary is completing the marketing plan for the launch of niconil, a transdermal skin patch to facilitate smoking.
Case: niconil – warner lambert ireland c b , 1 7 th j u n e 2 0 1 2 center: ahmedabad members: brijesh patel gaurang mathur (presenter) jignesh sagar shishir singh. Warner – lambert ireland : niconil warner-lambert ireland is an international pharmaceutical and consumer analysis niconil was a product that would help.
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